.Manly Bands is a direct-to-consumer seller of guys's rings. The provider introduced in 2016 after John Ruggiero, the co-founder with his spouse Michelle, could not discover an ideal wedding band.This is actually Ruggiero's second look on the podcast. In April 2021, we went over the business's founding, one-of-a-kind band products, as well as more. Ever since, Manly Bands has actually gotten its own manufacturer. The production of bands coming from, say, Jack Daniel's whiskey barrels or Fender guitar cords develops convincing online video, claims Ruggiero, excellent for narration on social media as well as somewhere else.The entire sound of our discussion is actually embedded below. The records is modified for duration as well as quality.Eric Bandholz: Offer us a rundown of what you carry out.John Ruggiero: My better half, Michelle, as well as I began an internet ring company knowned as Manly Bands in 2016 to handle a complication of wedding bands for guys. We were actually just wed. I possess huge fingers and also couldn't find a ring that I suched as that was not overpriced. My options were actually purchasing from a catalog or even possessing something tailor-made.I ended up acquiring coming from a site. The ring got there in a standard mailer, without any package or customer support. It was actually a horrendous adventure through today's ecommerce specifications.Our experts obtained wed, transferred to Fla, and needed a project. Our company told ourselves, "We're both entrepreneurs. Why do not our experts create our very own company?" Our experts explained the sorts of complications our team would certainly observed and also exactly how to resolve them. My band expertise arised, and we decided to attempt to fix it for various other guys.Our objective when our team began was actually to pay out rental fee. Our company presumed creating a couple thousand dollars a month from this would be actually superb. Our experts considered it a way of living business, not high-growth. It was just Michelle as well as me in our garage designing rings as well as sending all of them bent on clients. Our experts had hit on one thing. Our information reverberated along with customers.Michelle and also I make an exceptional staff. I think of tips, as well as she is actually the implementer. A lot of our effectiveness mosts likely to her creative thoughts. She labels the rings and cultivates personas. She attaches the rings to customers. Defining a ring exclusively as "eight-millimeter dark" really did not cut it.Our experts designed bands from one-of-a-kind components, like Port Daniel's barrels or even special metals. The business took off. Since then, we've expanded considerably. Our team right now have over 55 people in the Manly Bands loved ones. Regarding fifty percent of those are ring craftsmans that do work in our lately gotten production store in Utah.Bandholz: When did you get a producer?Ruggiero: About a year and also a half back. Our team had been their customer for several years, so we knew all of them effectively. Most of their service was actually retail, which failed to enthusiasm our team-- heading to mom-and-pop jewelry experts. They kept their wholesale clients as well as brand. We got some of their assets and brought over staff members.Prompting a production crew has been just one of the best points our company have actually performed. It is actually been actually unbelievable to head out there certainly as well as see all of them create rings out of Fender guitar cords or even metallic coming from an M1 Abrams tank.Bandholz: Exactly how performs internal manufacturing influence marketing?Ruggiero: It is actually been substantial. Taking an electronic camera to the opposite side of the workplace and recording the group making use of turrets to reduce the steel poles or bourbon gun barrels in to bands makes for extraordinary video recording. Our company possess our electronic camera staff on the market regularly. We use that footage on our social networks as well as in our ads and newsletters. Our company try to ensure that due to the fact that many business in the males's ring space do not manufacture. They lose ship or even order coming from foreign and afterwards deliver it out. However our company want it to last a life time and also be actually something people can easily take honor in.We've had a considerable amount of effectiveness along with our army heritage selection, where our team resource special armed forces products. Our team possess the M1 Garand rifle stock, the wood component, from World War I. Viewing our team placed that in the turret and also reduced a piece out for a band is actually exciting.Our advertising and marketing for those bands speak about the record, the soldiers, where the item was used, and also factors like that. My partner and also I researched filmmaking in college. Our experts use our skill-sets to inform and also narrate. For example, I lately received an e-mail from a client that shared that his gramps used to steer M1 tanks. The customer skilled one of those rings to his gramps, and also they possessed rather an emotional substitution. It's nice to aid consumers connect with their past as well as generate one thing purposeful.Bandholz: Where can people buy a band from you?Ruggiero: ManlyBands.com. Our experts have photos on Instagram, also. I get on Twitter and also LinkedIn.